When Travel Weekly talks, UK holidaymakers listen. On 19 January 2017, Travel Weekly online published an article that made the Mayor of Ayia Napa, Yiannis Karousos, glow with pride.
Under the title of “Greece and Cyprus: 10 of the best beaches”, award-winning journalist Laura French ranked Macronissos Beach in Ayia Napa, Cyprus, third among her Top 10. The winner and runner-up were two Greek Island beaches, Elafonissi Beach in Crete and Koukounaries Beach in Skiathos. The only other winning beach in Cyprus was at Latchi in the district of Paphos, which just made it into the list, in 10th position.
French’s article offered readers three main take-away messages:
- For UK / European holidaymakers, there really is no need to travel 14 hours to find an amazing sandy beach along turquoise waters. Greece –with its innumerable islands – and Cyprus have plenty to offer, and are only a few hours away, often via direct flights.
- The article repeats what we’ve been saying all along: Our beaches will easily satisfy wedding couples dreaming of a romantic ceremony on the water’s edge, singles looking for high-energy activities and nightlife, but also families that appreciate a safe environment, both on the beach and in town.
- Destinations in Cyprus and Greece offer “everything a beach-loving dreamer could want, alongside a rich history and colourful culture to boot.”
The last point in particular refers to something that the tourism industry in Cyprus is trying hard to emphasize and capitalize on, with new infrastructure projects that will enrich a visitor’s holiday experience.
In response to Travel Weekly’s powerful endorsement, Mayor Karousos was quick to give credit where credit is due: “This is the result of the collective and well-coordinated efforts of the Municipality’s Beach Services, in terms of cleanliness and order, not only at that particular beach but across all our beaches.”
He further noted that Ayia Napa’s beaches were regularly awarded the EU Blue Flag, a trusted certification that is reserved for locations where the beach and water meet strict cleanliness and safety criteria. Finally, Karousos acknowledged the efforts of the municipality’s digital marketing team, who diligently promoted the wonders of Ayia Napa as a destination.
Although the record-breaking number of tourist arrivals recorded in 2016 reflects the popularity of Cyprus as a destination in general, it is very rewarding to see black and white online recognition by a leading voice in the industry, such as Travel Weekly.